// the_pass — where the kitchen hands off to the floor

Reads that make money.

Short, useful pieces for restaurant owners — real numbers, no jargon, no fluff. From the team that hand-codes restaurant websites.

no_01 · own_your_orders5 min read · july 2026

The 12-point checklist: what your restaurant website should be doing for you

Grade your current site in five minutes. Most restaurant websites fail at least seven of these — and every miss is money walking to a competitor or a delivery app.

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Website failing the checklist?

Tour ten working restaurant sites, pick the one shaped like your place, and be live in about two weeks.

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